When Johnny stops walking...
all those alcohol advertisements... shoved in our faces - such lies. Its about time we started criticizing them!
Sunday, April 10, 2011
So...goodbye until next time we get a project that requires blogging again:)
XxRayne
HIGH HEELS AND HIGHER EXPECTATIONS
I thank whoever it is that instilled such a healthy adoration for beautiful clothing in my mother; and whoever else made her cherish the classics among the abundant ordinary. Because of both these qualities I have access to one of the most exclusive and vast collection of vintage (and other) pieces. This came in handy when it came to filming our video advertisement.
Because our concept was only born on the day of filming no one really had exactly the right outfit packed in and it became apparent that we would need to source clothing on location. Fortunately my mother doesn’t mind if we delve into her clothing collection, as long as everything is returned in good order. So for our 2 promiscuous party animals we found a yellow leather waistcoat, silk vest and a black coat. Our sophisticated women added to their outfits a lace vest and red knit jersey.
Heels, as for most women were not a problem and for some reason were the things we all remembered to pack :)
Before we left to start filming next door, we had so much fun helping each other get ready: doing makeup and hair and looking at ourselves in the mirror but as is telltale of our group, we first had supper and a few us took a deserved nap :) This time it really wasn’t our fault as the neighbours where the bar was, were out for the evening. Eventually at 11pm we trekked next door, heels and all (empty) alcohol bottles in hand!
Filming was hilarious and to share some of the experience with you, here are a few photos of the evening’s escapades :)
Here’s to fun, happiness and responsible alcohol use...
Love Sierra
Grrr... photos have been uploading for half an hour. not fun. well at least there's one picture :)
SHOT, SHOT, SHOT, SHOT....
So starting filming was quite the process. I feel i did a spectacular job choosing outfits for our beautiful actresses :) even if I must say so myself. The point was to create a distinct contrast between the absolut responsible lifestyle and one which was unbefitting for the civilised individuals of our society; and the various outfits needed to reflect this. Kristen and Rayne were cast as our two hard partying, promiscuous ladies and Laylah and Hannah would show their unruly behaviour up by remaining elegant and sober the entire night by not over indulging in.
The key word: Over indulgence. What we were trying to promote with our campaign was not that alcohol is a terrible, intoxicating substance that you should never, ever go anywhere near it (even if we do feel that way- just a little bit); our main purpose was to portray alcohol as something to incorporate into your lifestyle in moderation. The only there will be an issue is if one consumes more alcohol than one’s system can reasonably cope with.
Filming was an awesomely different experience. It appears that I have the coolest neighbours ever. They’re very nice but for purposes of our project the coolest thing was that they had a bar. Yay :) now we could film our advertisement in an authentic setting. They also had a pool table- one that Kristen and Rayne would become very, very well acquainted with :)
So, not to keep you waiting any longer; and because Pioggia promised on my behalf, here’s our advertisement
Ciao
Sierra
VOICES MEANT FOR RADIO... NOTE: THAT WAS VOICES NOT FACES :)
It is rather more difficult than you are willing to believe to brainstorm ideas for a campaign that promotes a sound/unassailable set of values and lifestyle. Luckily for us we had Laylah who came to the rescue with paper and a trusty pen. She locked herself away while we worked on the analysis and after about a half hour of (very unusual) Laylah-silence :) we had a detailed plan for our radio ad!
Recording the ad was hilarious! At the end of it Raynie was an expert sound producer, Laylah had acquired a seductive foreign accent and Hannah discovered a beautiful singing voice. All in all it took 3 cellphones and an iPod nano an iPod touch and 23 takes to produce the perfect radio ad.
All of us + music + dodgy toilet like sounding sound effects + it being 4am in the morning equal lots of fun, laughter and general frivolousness :)
For a bit of a laugh, I here include one of the funnier takes :)i want to but unfortunately it won't upload...
*Hugs and jelly tots* Sierra
ABSOLUT(LY) FABULOUS
What is really interesting to note about the brand is that everything about it is characterised by its historical origins. The name customised to comply with trading policies and legal requirements in the United States, evolved from Absolut Rent Bränvin (Absolute pure vodka) to the world renowned Absolut Vodka. The bottle shape reflects the Traditional Swedish use of vodka (or more accurately, spirits) as a medicinal remedy; It is the standard shape a medicine bottle would be. Even the labelling on the bottle is unique; instead of having a printed paper label, the printing is done directly on the bottle so as not to lose the ‘clarity’ of the drink. Blue is the chosen colour for the label as it best stands out against the clear bottle.
Basically the point of all those, what we might consider, random and irrelevant facts was to highlight the precise attention to detail the absolut vodka brand employs to achieve the ultimate purpose of expanding their client base. In our analysis we attempted a similar strategy of looking for the tiniest details that might push us just that step ahead of the competition :)
Adios
Sierra
HI I’M JOHNNY... HI JOHHNY
It isn’t difficult to believe that research is more fun in groups and Johnny had a blast. It’s incredible the types of alcohol advertisements that are allowed to be screened. Some are dreadfully inappropriate and some, if taken with a pinch of salt and good common sense can be humorous. Johnny spent some quality time with his work and...
Completed task 2 of the project :)
Till after a nap
Sierra
OH THE LURES OF HEDONISTIC INDULGENCES :)
Till next time
Sierra
BRANDING THE BRAND
First task? Check :)
Ciao
Sierra
YES, MS RYKLIEF I AM ONE THOSE WHO THINK IT IS “AMUSING, SLIGHTLY FUNNY OR MAYBE A BIG LAUGH” :)
@ “Helping ugly people... WHAT!?” True, the advertisement could be regarded as crude and offensive but really once you have a look at what else is on the advertising alcohol market, this advertisement seems rather mild. Before we decide how altering this advertisement is to the average subconscious it would be a good idea to review a few others.
They say that a picture is worth a thousand words and in this this statement is proved true. No amount of offensive wording could demean the delicately balanced relationship between the genders like all the above advertisements do.
The tagline “Helping ugly people have sex since 1862” is a humorous line that relies on the understanding that beer clouds your judgement and maybe also your vision :) In acknowledging this, the advertisement rules itself out to be considered some evil form of indoctrination that will foster a lack of respect between men and women. Surely, even those who are not overly self confident can recognise this as a nifty piece of advertising that promotes beer but might also incite a word of caution: getting drunk may lead you to do something (or someone) that you would not normally consider appropriate.
The other, visually explicit advertisements can be seen as a form of subconscious indoctrination. The difference is in the means the advertisements utilise to achieve their identical aim of promoting alcohol. These make use of images that may make the less confident feel insecure and think they need alcohol to be socially acceptable.
So yes, I am in favour of the helping ugly people...advertisement and yes I am one of the desensitised who may find this amusing and entertaining but I do believe there are advertisements that do exactly what Laylah described- just not this one!
Ciao
Sierra
DECLINING SOCIETY AND SOBRIETY
So now that we were sitting up (or maybe more like slouching on the couch) and paying attention to all the alcohol advertisements we were being exposed to, we all had a better idea of the far reaching consequences of the promotion of such a product. Alcohol advertising has seeped into the very deep rifts in our society – there must be some explanation for the increasing number of youths who turn to alcohol to improve the quality of their lives. And maybe, just maybe part of the reason is that the advertising of alcohol has become such an inherent part of modernised western culture that it has become the lifestyle to aspire to.
If we look at the ads, honestly who doesn’t want to be young, gorgeous and carefree? Or the man- stereotypically masculine, serious and in control? We need to be aware of the images and stereotypes alcohol advertising purports and be careful that it does not come to completely represent the superficial mess society has become.
Adieu
Sierra
ADVERTISING: THE TALL AND THE SHORT (GLASS) OF IT
Productive? Definitely a word I would to describe our group :) on this lovely, bright and sunny Saturday (I remember the day at least if not the date) we started with the groundwork for our research project. We had a look at the main points and objectives in NO LOGO. We then tried to apply these analytical techniques to alcohol advertising. We ran into a little problem with our research attempts when no alcohol website would allow visitors to the site under the age of 18. Really, really now? What could possibly happen? It’s not as if we could drink the alcohol over the internet. So that was a serious thorn in our sides but, perseveringly we press on.
We jumped a few steps and found the perfect advert for our introduction to our presentation :) It was an advertisement that I had personally always enjoyed watching... ahhh, the effects of indoctrinating alcohol advertisements.
Till later :)
Sierra
PS: ahhhh Raynie I found the spaces :)
Saturday, April 9, 2011
And again
=) Sorry darlings, they say 3 is a great number for expression and emphasis.
So, here is a male beautifully suited up. Then there is a female, with plaster-sized pieces of material over her sacred assets.
So, here is a male standing firmly in a formal position. Then there is a female, laying like some luxurious dog underneath the male.
So, would we ever find an ad with this the other way round? NO NO a thousand times NO, unless they were both in swimsuits.
I feel this advert is once again based upon the incredible power trip especially felt by males once they have consumed alcohol of which women often become the victim. Not cool at all.
Fullstop, I'm calm now. =)
KVG
Here we go again...Sigh
Absolut Finish (did you hear that?- FINISH!!) (:
Bright & Clear my #@$%!!!
"You've been shot by a smooth criminal"
"Its dry but you can drink it"
Currently researching the history of Savanna Cider advertising
They have some funny adverts, and they are good, because they also encourage responsible drinking. I like Savanna because I don't think its the kind of drink someone would drink to get drunk, people mostly drink it for its nice dry taste and its refreshing quality. Savanna does poster adverts as you can see above, but their most successful adverts are the television adverts, with the guys sitting in the bar. These adverts are famous for their dry sense of humour and are very catchy.
xx Hannah
"It all comes together"...
On our way to the red carpet :P
xx Hannah