"Its dry but you can drink it"

Currently researching the history of Savanna Cider advertising
They have some funny adverts, and they are good, because they also encourage responsible drinking. I like Savanna because I don't think its the kind of drink someone would drink to get drunk, people mostly drink it for its nice dry taste and its refreshing quality. Savanna does poster adverts as you can see above, but their most successful adverts are the television adverts, with the guys sitting in the bar. These adverts are famous for their dry sense of humour and are very catchy.

xx Hannah