Beer, wine, vodka, brandy, spirits.... it’s amazing how many different alcohol advertisements appear all around us, all the time. It is interesting to note that we don’t really differentiate between alcohol ads and ads for other products; but if we think about it, should alcohol really be allowed to be advertised? Cigarettes can no longer be advertised due to the damaging effects they have on one’s lungs so why, oh why do we think it is perfectly acceptable to promote an intoxicator that often leaves people, drunk, disorderly and what can most certainly be considered disoriented if they end up in some stranger’s bed.
So now that we were sitting up (or maybe more like slouching on the couch) and paying attention to all the alcohol advertisements we were being exposed to, we all had a better idea of the far reaching consequences of the promotion of such a product. Alcohol advertising has seeped into the very deep rifts in our society – there must be some explanation for the increasing number of youths who turn to alcohol to improve the quality of their lives. And maybe, just maybe part of the reason is that the advertising of alcohol has become such an inherent part of modernised western culture that it has become the lifestyle to aspire to.
If we look at the ads, honestly who doesn’t want to be young, gorgeous and carefree? Or the man- stereotypically masculine, serious and in control? We need to be aware of the images and stereotypes alcohol advertising purports and be careful that it does not come to completely represent the superficial mess society has become.
Adieu
Sierra
No comments:
Post a Comment