Alcohol is something that we are constantly inundated with in mainstream media. Billboards, magazines, prime time (and other times) television, radio and all forms of media are really overpopulated with advertisements to promote the consumption of alcohol. So we chose to analyse the history of alcohol advertising in comparison to the standardised advertising of today. Our first meeting was a very long time ago but as I’m sure you will all be able to relate to, something –no everything, got in the way. So here I am blogging about an afternoon that was weeks ago.
Productive? Definitely a word I would to describe our group :) on this lovely, bright and sunny Saturday (I remember the day at least if not the date) we started with the groundwork for our research project. We had a look at the main points and objectives in NO LOGO. We then tried to apply these analytical techniques to alcohol advertising. We ran into a little problem with our research attempts when no alcohol website would allow visitors to the site under the age of 18. Really, really now? What could possibly happen? It’s not as if we could drink the alcohol over the internet. So that was a serious thorn in our sides but, perseveringly we press on.
We jumped a few steps and found the perfect advert for our introduction to our presentation :) It was an advertisement that I had personally always enjoyed watching... ahhh, the effects of indoctrinating alcohol advertisements.
Till later :)
Sierra
PS: ahhhh Raynie I found the spaces :)
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