Sunday, April 10, 2011

BRANDING THE BRAND

Our first task was to compose a letter to a company requesting further information about the selected product. We discovered that in South Africa there are only two companies that deal with the distribution of alcohol: South African Breweries Limited and Bandhouse Limited. We then each chose a specific brand of alcohol to seek information on; for example mine was Peroni Nastro Azzuro. Composing the letter was a fairly challenging task because what we really wanted was more ammunition to slam alcohol advertising as potentially harmful to the greater good of society... but for the sake of diplomacy and because we actually wanted a reply; we couldn’t do that. So, we had to learn (or rather hone) our lying by omission skills. The point was to come across as nonthreatening, innocent school girls (insert strategic batting of eyelashes) so that we could get the extra material needed.


First task? Check :)


Ciao
Sierra

No comments:

Post a Comment