SHOT, SHOT, SHOT, SHOT....

Our dearest Kristen VG + any form of pretend alcohol = some serious fun and laughs for the rest of us.

So starting filming was quite the process. I feel i did a spectacular job choosing outfits for our beautiful actresses :) even if I must say so myself. The point was to create a distinct contrast between the absolut responsible lifestyle and one which was unbefitting for the civilised individuals of our society; and the various outfits needed to reflect this. Kristen and Rayne were cast as our two hard partying, promiscuous ladies and Laylah and Hannah would show their unruly behaviour up by remaining elegant and sober the entire night by not over indulging in.

The key word: Over indulgence. What we were trying to promote with our campaign was not that alcohol is a terrible, intoxicating substance that you should never, ever go anywhere near it (even if we do feel that way- just a little bit); our main purpose was to portray alcohol as something to incorporate into your lifestyle in moderation. The only there will be an issue is if one consumes more alcohol than one’s system can reasonably cope with.

Filming was an awesomely different experience. It appears that I have the coolest neighbours ever. They’re very nice but for purposes of our project the coolest thing was that they had a bar. Yay :) now we could film our advertisement in an authentic setting. They also had a pool table- one that Kristen and Rayne would become very, very well acquainted with :)

So, not to keep you waiting any longer; and because Pioggia promised on my behalf, here’s our advertisement

Ciao

Sierra