"You've been shot by a smooth criminal"

Yipppeeee, we are officially 99,979% completed with "Taking advertising seriously." The dramatic changes in alcohol advertisments over the last 3 decades depicts the intense revolution of society and symbolizes the extreme means taken to reach and achieve a 'created' desirable want. This desirable want being created through the various clever advertising techniques. These adverts have gone from 'housewife- black and white' to 'explicit - sexy mamma.' And no ladies, this is not acceptible! Whether women agree to pose in the manner which they do or not, they would not do it if society did not create and build a fantasy world around it. Why I ask you is advertising the leading contributing factor to our impulsive actions? Research shows that majority of consumers do not actually desire the taste of the alcohol itself, but rather the idealistic lifestyle it offers through its adverts. So, we know this already right, then why do we see our already fragile society being the victim to this smooth criminal of advertising? So many answers, so many thoughts, so many questions... Absolut EXCUSES! Much love blogsters Kristen VG