YES, MS RYKLIEF I AM ONE THOSE WHO THINK IT IS “AMUSING, SLIGHTLY FUNNY OR MAYBE A BIG LAUGH” :)

So, now that we have established that our group is without any hint of doubt totally and completely anti-alcohol indulgence instead of going for the very obvious and in line with our arguments thus far, point of view; I intend to play devil’s advocate just for a little bit :)

@ “Helping ugly people... WHAT!?” True, the advertisement could be regarded as crude and offensive but really once you have a look at what else is on the advertising alcohol market, this advertisement seems rather mild. Before we decide how altering this advertisement is to the average subconscious it would be a good idea to review a few others.

They say that a picture is worth a thousand words and in this this statement is proved true. No amount of offensive wording could demean the delicately balanced relationship between the genders like all the above advertisements do.
The tagline “Helping ugly people have sex since 1862” is a humorous line that relies on the understanding that beer clouds your judgement and maybe also your vision :) In acknowledging this, the advertisement rules itself out to be considered some evil form of indoctrination that will foster a lack of respect between men and women. Surely, even those who are not overly self confident can recognise this as a nifty piece of advertising that promotes beer but might also incite a word of caution: getting drunk may lead you to do something (or someone) that you would not normally consider appropriate.


The other, visually explicit advertisements can be seen as a form of subconscious indoctrination. The difference is in the means the advertisements utilise to achieve their identical aim of promoting alcohol. These make use of images that may make the less confident feel insecure and think they need alcohol to be socially acceptable.
So yes, I am in favour of the helping ugly people...advertisement and yes I am one of the desensitised who may find this amusing and entertaining but I do believe there are advertisements that do exactly what Laylah described- just not this one!


Ciao
Sierra