Provodkative much?

How do advertisers use peoples desires and weaknesses to persuade them to buy their product?

Lets look at a few examples...
As you can see, almost all of these images contain women in provocative positions and/or clothes. This is because sex is another one of those 'indulgent habits' that are very appealing to people, and more often - men, and alcohol is often seen as a way of making women 'easy' because they begin to lose their self dignity the more drunk they are.

When we researched 'alcohol ads', most of the results that came up in google images were similar to these - encouraging people to drink in order to live a certain lifestyle, which looks appealing to many people - the hedinistic lifestyle.

xx Hannah